Prime Time Publishing Company is an Albuquerque based, locally-owned business. It is devoted to serving mature adults living in New Mexico with its three publications and two annual events. It is a flexible and comprehensive company; mindful in its approach to its readers and clients.

The company is committed to integrity with a commitment to service. In the Publisher, David Rivord, you have a 32-year newspaper veteran with deep roots in the community.

Prime Time Publishing company is the most comprehensive multi-generational publishing company in New Mexico. There are no rivals in reaching working and retired professionals, public servants, Boomers, the well-educated and skilled trade professionals, academics, military veterans, essentially the span of two generations – Boomers and Seniors.

Prime Time has community partnerships with the state’s Aging and Long Term Services Dept, ABQ Dept of Senior
Affairs, Silver Horizons and Sandia National Laboratories